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The Brisket Crisis

BrisketThe world may not miss the briskets, but not in Texas where it sells like “hot cakes.” The news that there is shortage in this beef cut is taken quite seriously around the state. Do Texans need to guard their briskets just as Michael Kaminer suggested in the article The Great Brisket Crisis of 2014 posted in The Jewish Daily Forward.

Guard your briskets!

Brisket prices are skyrocketing nationwide as voracious demand for a “limited edition” Arby’s brisket sandwich eats into supply for the prized cut of meat.

Fueled by a hugely successful online marketing campaign, the fast-food giant is consuming more than a half-million pounds of brisket every week to keep up with its 3,300 stores demand for the “Smokehouse Brisket Sandwich,” whose schtick is that it smokes for thirteen hours.

Arby being the reason for the brisket crisis and the soaring brisket prices is also the essence of the article Arby’s New Sandwich Causes Spike in Brisket Prices by Erin DeJesus for Eater. [Read more…]

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